Global Building Solutions has today announced a major overhaul of one of its brands – The House of Tiles, to reflect its evolution into an all-encompassing, ceramics and stoneware supplier. One of the notable changes is to its name – The House of Tiles (formerly known to be one of the Middle East’s leading tiles suppliers) will now trade as Meraki Ceramics.

Daniel Charter, Partner, said “We are always striving to provide more for our clients. Our vision has been to methodically build our product ranges, capabilities and to address the needs of our customers. We hope to see our brand become one of the world’s leading tiles and sanitary ware suppliers, known for authenticity and quality. Over the course of the last 18 months, we’ve worked tirelessly to curate a variety of collections which are crafted for the market in the Middle East. In order to continue this dedication to producing products that can enhance projects here, we are now unifying some of our brands, creating a clear, clean offering we hope will be synonymous with quality – Meraki Ceramics.”

He continued: “This consolidation of capabilities provides the reimagined Meraki Ceramics brand with added strengths that allow us to define an entirely new space and become a wide-ranging market leader, supplying sanitary ware and tiles to global developers, designers and architects.”


The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, communications and correspondence. Meraki Ceramic’s new brand assets include a simplified, black-and-white logo, along with a new website and other visual communications that utilise simple, bold graphics.

Meraki Ceramics is dedicated to producing bespoke tile collections and sanitary ware that offer cost-effective, high quality solutions for construction and interior design projects.

The new brand will continue to work with existing clients, providing the same qualities that The House of Tiles became known for: great service, knowledge and passion for bringing design visions to life, and contributing to the successful delivery of projects, comprising the residential, hospitality and leisure, retail and commercial sectors.