The end of the year brings one of the most hotly-anticipated announcements for the design and creative communities: Pantone’s Colour of the Year. This year, the trend spotters at the Pantone Colour Institute have selected PANTONE 19-4052 – Classic Blue.
The influence Pantone’s Colour of the Year has on visual culture across industries and around the world is nothing short of immense. From fashion and beauty buyers, to product and interior designers, to manufacturers, it seems nearly every industry takes note of the colour forecast from the world’s most influential colour system.
Both comforting and relatable, the calming indigo shade of 2020 has been chosen with a reassuring effect in mind. After a turbulent 12 months, tagged onto a rickety three-year-long rollercoaster ride, Classic Blue is Pantone’s hand on society’s shoulder, the colour equivalent of saying: “We’ve got you”.
BLUE IS THE COLOUR
Reminiscent of the sky at dusk, it’s a universally connective colour that is already making waves commercially. We’ve long been fans of a blue hue at Meraki Ceramics. Whether this is used in a commercial context or in a residential space, we believe that there is no better shade to help set an ambience founded in tranquility.
A representative of the Patone Colour Institute stated “The sky at dusk – it’s not a midnight blue, it’s thoughtful, but it’s not so deep and mysterious. It speaks to our feelings of anticipation, when you think about the sky at dusk, the day isn’t over. You’re thinking, what’s ahead of us? It’s reassuring, but thought-provoking.
“It highlights our desire for this dependable, anchoring foundation on which to build as we cross the threshold into a new era. We’re living in a time that requires trust and faith and confidence. We all see this blue sky and can relate to it, it’s approachable.”